The meaning of Watchwords

noun

A statement or proposition which is regarded as being established, accepted, or self-evidently true.

Usage examples:

The axiom that sport builds character

noun

A word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context.

Usage examples:

The latest buzzword in international travel is ‘ecotourism’

noun

A word or expression that is very often used, esp. in public discussions, because it represents opinions that are popular

Usage examples:

"listening to the people" was the buzz word among politicians.

noun

A word or expression from a particular subject area that has become fashionable because it has been used a lot

Usage examples:

Companies know there's nothing like a hot new buzzword, like ‘nanotechnology’ or ‘sustainability’, …

noun

A person or thing cited as a notable and outstanding example or embodiment of something.

Usage examples:

His name became a byword for luxury

noun

A name of a person or thing that is closely connected with a particular quality

Usage examples:

In hollywood’s golden era, "betty" was a byword for glamour.

noun

A person or thing that is very closely connected with a particular quality

Usage examples:

Their products are a byword for good value.

noun

An advertising slogan.

Usage examples:

There was an advert for tea that had the catchline: 'tea. best drink of the day'

noun

A well-known sentence or phrase, especially one that is associated with a particular famous person.

Usage examples:

The movie gave the world the catchphrase ‘i'm gonna make him an offer he can't refuse’

noun

A popular word or phrase encapsulating a particular concept.

Usage examples:

‘motivation’ is a great catchword

noun

A word or phrase that is often repeated by, or becomes connected with a particular organization, especially a political group

noun

A mathematical relationship or rule expressed in symbols.

Usage examples:

The formula for the capacitance of a spherical capacitor

noun

The exact chemical parts that a mixture consists of

Usage examples:

[ c ] the company announced that it was changing its soft-drink formula to make it sweeter., [ c us…

noun

A standard or accepted way of doing something

Usage examples:

A formula for sth/for doing sth tandy had a simple formula for locating his stores: put them where …

noun

(originally in hinduism and buddhism) a word or sound repeated to aid concentration in meditation.

Usage examples:

A mantra is given to a trainee meditator when his teacher initiates him

noun

A word or sound that is repeated as a prayer

Usage examples:

"moderate" is the new republican mantra, he said.

noun

A word or phrase that is often repeated and that expresses something that people believe in

Usage examples:

"think global, act local" is a powerful mantra for the 21st century.

noun

A short, pithy statement expressing a general truth or rule of conduct.

Usage examples:

The maxim that actions speak louder than words

noun

A brief statement of a general truth, principle, or rule for behavior

Usage examples:

She lived by the maxim, "do right, risk consequences."

noun

A short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution.

Usage examples:

The family motto is ‘faithful though unfortunate’

noun

A word, phrase, or sentence that expresses the principles or belief of a person, group, country, or organization

Usage examples:

The motto printed on us currency is "in god we trust."

verb

Stop oneself from doing something.

Usage examples:

She refrained from comment

noun

A repeated line or number of lines in a poem or song, typically at the end of each verse.

Usage examples:

These all seem to derive from the folio text, but some may supplement it by accurately recording wh…

verb

To not let yourself do something

Usage examples:

Please refrain from talking during the lecture., every year we hear the same refrain, that women ar…

noun

A short, pithy, commonly known expression which generally offers advice or wisdom.

Usage examples:

Often a pithy saying or proverb has been written in the chosen script beside the alphabet.

verb

Utter words so as to convey information, an opinion, a feeling or intention, or an instruction.

Usage examples:

‘thank you,’ he said

noun

A well-known expression or wise statement

Usage examples:

I hate t-shirts with sayings on them.

noun

A short and striking or memorable phrase used in advertising.

Usage examples:

A series of arson attacks gave new meaning to the advertising slogan ‘come home to a real fire’

noun

A short, easily remembered phrase used to describe the character of something, esp. a political idea or a product

Usage examples:

That old campaign slogan really means that there should be jobs and enough food for all citizens.

noun

A short, easily remembered phrase used by an organization so that people will recognize it or its products

Usage examples:

Advertising/marketing/branding slogan the company's advertising slogan in the 1970s and 1980s was "…

noun

A statement that is obviously true and says nothing new or interesting.

Usage examples:

The truism that you get what you pay for